Building Purpose-Driven Companies
We live in a world where businesses are told to focus on growth at all costs.
We don’t believe in that.
We have seen what happens when growth comes first. Companies move fast but they lose what made people choose them in the first place.
We believe in a future where customers choose companies not just for what they sell, but for what they stand for. Where employees feel connected to the work they do and why it matters.
Every company has a story. Some tell it through their products, others through their people. But the best stories are rooted in purpose.
That’s the story we believe every business can write.
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To put purpose at the heart of strategy.
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To guide startups and small businesses to grow through purpose-driven strategies.
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A future where businesses inspire customers and give employees meaning in what they do.
“People do not buy good and services. They buy relations, stories, and magic.”
My journey began in insurance and business development, helping business owners plan ahead and manage risk.
A Message from
the Founder
Those years taught me two things. Founders don’t build alone. They need an outside perspective. And every business has a story that shapes how it grows.
In 2022, I moved into consulting. Two years later, I started The Why Consulting to help founders get clear on why they exist, what they’re really solving, and how to turn that into a strategy they can execute.
I also support investors by assessing early and growth-stage companies through a vision and strategy lens.
Consulting is human. Founders put a lot of themselves into what they build.
That’s why I do what I do.
Book a
Discovery Call
Let’s talk through what you’re trying to build.
We would love to learn more about your goals and see how we can support you on your way forward.